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the regular department store dress - wanweier2014 - 16.12.2013 08:53 Given a lucky day at the J.C. Penney sales rack, a traditional bridesmaid dress can cost as little as $59. If you broaden your search a bit, to include the regular evening gown section, the "better dresses" department for a daytime wedding, or the Chadwick's catalog, you can find remarkable bargains. And some of these dresses are very nice, and can be worn again unless your bridesmaids' entire social lives revolve around the better casinos as Monte Carlo. The "clothing and accessories" section on Ron & Debbie's Penny Pinchin' Wedding Page has even more ideas for controlling wedding gallery costs.Once you're in the regular department store dress sections, it's only a small step from looking for inexpensive "disposable" dresses to considering dresses that the bridesmaids genuinely might wear again.It has become conventional, in many circles, for bridesmaids to wear long formal gowns even for a late-morning or early afternoon wedding.Etiquette experts don't approve the practice, but popular customs change more quickly than formal etiquette.) While this practice makes a pretty picture, it complicates efforts to choose an acceptable dress. Back when matching bridesmaids were invented, in the mid-nineteenth century, the bridesmaids were dressed appropriately for the time of day. The long, fancy dress worn at an afternoon wedding was nothing more than the sort of dress that a young woman might wear to any major afternoon party. In today's terms, it would be the same as the dress you might wear to a garden party, an art gallery opening, or a wedding where you were a guest!Unless the bride is wearing the most elaborately halter neck wedding dresses possible, it's worth thinking about going back to the old rule and dressing bridesmaids in clothes that women wear for "normal" dress-up occasions. While this means evening gowns for a formal evening wedding, it may mean elegant street-length dresses or suits for an afternoon wedding.Exactly matching dresses are optional: many stores will stock slightly different styles in the exact same shades of sage green, aubergine, aqua, or other fashionable colors. It's also very elegant, stylish, and traditional to have each bridesmaid choose a white dress appropriate for the time of day. (Different shades of white blend together just fine, and the bride's more elaborate dress, veil, and dazed expression of joy distinguish her from her attendants. So what happens to bridesmaid dresses after the wedding is done, the cake is served and the shots of Gentleman Jack from the open bar metabolized? We asked a group of women the ultimate fate of the bridesmaid dresses they've worn; one respondent, teacher Becca Simone, who's had bridesmaid twice on her résumé, wrote of one dress, “I wore it twice recently: bridal shower and when I chaperoned a prom.” Another, filmmaker Sara Lamm, of Los Angeles, said, "I will say that bridesmaid dresses make good costumes for comedic variety shows. You can always use a wedding dresses 2013 in a play or horror movie, no?" Sure you can.Weddings are, obviously, a large industry, a $47.2 billon sector (pdf) of the American economy as of 2009. And wedding attire is a 12.4% subsector. Bridal gowns are iconic (preserved, cherished) and the tux of the groom is, well, rented. Bridesmaid dresses, however, come with a bit of controversy, and rarely are they mentioned without some sort of complaint appended. So to look at the expense of weddings over the past decades, let’s focus on the bridesmaid dress.But has this controversy always been so? When our parents or our grandparents (or any other people generally older than we are) got hitched, was it an exorbitant proposition for the bridal parties? Maybe this is not an economic topic as nostalgic as Barbies or as recreational as martinis, but for all the bridesmaids out there, past and present: does that dress cost as much as your forebears paid? And how did you really, really feel about how much you had to pay for those ruffles?