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You can't just take a sales letter from one industry and plop it into a completely different one and have the marriage work successfully. Sure this will work in similar situations, but if you are going to swipe, you need to put like copy with like copy. As far as headlines go, the headline is the foot sticking out in the crowd, trying to trip you and get your attention in the sea of marketing garbage that we are bombarded with every day. If you are a copywriter, you are conrtributing to that sea of bombardment, so you will need to make sure that you are providing the best experience you can to your clients. You want to grab the person and not allow them to let go until they get their unanswered questions resolved. Create something fascinating and then make them keep reading into the copy for more. Swiping a well-worn headline can work, but there is much more at stake beyond just changing a few words. You need to put yourself in your customer's shoes. What are they looking for? What problem do they want to solve? What keeps them up at night? Try to touch as many emotions and feelings as possible. You don't have to give the whole offer, just enough of a teaser to get the next paragraph of the sales letter read. Many new copywriters give away the whole offer in a headline that looks more like a paragraph than a title. The classic copywriters like Eugene Schwartz and Gary Halbert used very few words for their headlines, around 7-9. You should consider yours a long headline if it's over 14 words, and should probably be shortened. Most of your customer will decide if the way to keep going in just a few seconds. If it take them too long just to read the headline, then they won't even bother waiting around for the rest of the letter. hogan scarpe エルメス 長財布 As an example if a person says, your products are too expensive, you always need to ask yourself whether that objection statement is a fact or an opinion. This example is an opinion, it is not a fact. 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a company plans to opt for this marketing strategy it is ens
imziiny
