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lululemon outlet You know, for a bunch of people who truly understand the value of marketing, freelance copywriters sure do a poor job of it. Know what I mean? The first weapon most copywriters turn to to get new business is to pick up a phone and make a cold call, when we know good and well that it's one of the hardest ways to make a sale. But it is ACTION and makes for an impressive checklist at the end of the day. If you see twenty or thirty names crossed off as you're cleaning your desk, there is a certain sense of accomplishment, even if every one resulted in a "no." But I challenge you to stop cold calling for the next month. Instead, take a few tips from our friends who specialize in direct marketing. Here are five thing you can do to help yourself make more money: 1. First things first: your list Repeat this 100 times: "If you don't have a list, you don't have a sale." You went through all the trouble of creating a site, and you're leaving out one of the simplest steps you can take to build a successful freelance business: capturing the email addresses of visitors. I don't care what you use: Aweber, the list-building app you get free with your hosting account, set up a yahoo!Group...whatever. Just make it easy for them to make it easy for you to contact them again. 2. Whitepapers/Newsletter The easiest way is to offer white papers, free reports or a newsletter via email. In fact, I'd offer them on several different subjects, so you build several different lists knowing exactly what the people in each list are looking for. That makes it easy to either create a prescheduled campaign that nudges them gently toward calling you, or sending out periodic broadcasts to each list with updates pertaining to their specific needs. 3. Postcards made easy I love sending out postcards...mainly because it is the easiest and second-cheapest offline method of contacting prospects. Simply go to USPS.com (that's the official US postal service website) and look for the link that says "create your own cards." This takes you to a service that charges you a nominal setup fee (seriously, it's like $20 or so), and then sends out postcards you design (upload your own or use one of their templates) for JUST THE COST OF POSTAGE. 4. Get social A useful way to think of social networking sites is sort of like an opportunity to build more lists. Each "friend" or "connection" is also a new contact for you. Build your networks accordingly. Join groups around relevant topics and participate to make "friends" who might be interested in what you have to offer. They become an audience you can go to from time to time to touch base and remind them who you are and what you do. 5. Get in their face I said earlier that postcards were the second-cheapest offlline method for contacting prospects. The cheapest is simply saying "hi." In person. Visit association meetings. Take one of your prospects to lunch (okay, this might not be cheaper than the postcard). Give a presentation to a group. Whatever. Meet people. Talk to them. Tell them what you do and why.