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ティンバーランド 激安 Colon damage is simply a means of autointoxication, where the food in the intestines decomposes, and the toxins caused thereby enter the body via the circulatory system, resulting in fever and pus, which can be fatal. The body is unable to get rid of its waste products, and this gradually damages the lining of the intestines. Symptoms include loss of appetite, headache, irritability and tiredness. Non-cleaning the colon causes constipation, leading to gas formation and bloating of the stomach. It further leads to headache and uneasiness. mulberry bags kate spade wallet Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's in it for me?"). Then, once their interest has been piqued and they're seriously considering your product or service, they want to know that your company is a viable business, one they can trust and count on. How do you get prospects to know, like & trust you? How do you let others know that your product really does what you say it does or that your company is reputable in its field? How do you prove you're worthy? The method I put high on my list is known as the testimonial approach. I strongly believe in the power of praise that comes from your customers and satisfied clients -- past and present. As ad man David Ogilvy said: "If you include a testimonial in your copy, you make it more credible. Readers find the endorsements of fellow consumers more persuasive than the puffery of anonymous copywriters." Direct response authority Joan Throckmorton agreed that testimonials are "a powerful tool." She suggested that you, "Give it (the testimonial approach) your serious consideration when you have a product or service that requires the kind of credibility that only customers can provide." "For example," she continued, "Products that claim to improve health or fitness or personal appearance, products that promise to increase income, give the prospect new or improved skills -- any products or services with intangible benefits (promises that can't be proved by product examination or demonstration and therefore create skepticism on the part of your prospects)." Testimonial guidelines When it comes to using the words of others, here are 4 important points to remember. I suggest that you: 1. Get permission from the person you're quoting before you use their comments in any way, shape or form. 2. Don't use testimonials without names, if you can at all help it. They lack credibility. You can use a person's: a) Full name along with a city and state and/or company name. b) First initial and full last name with city, state and/or company name. c) First and last initials with city, state and/or a company name. d) A person's title, again with a city, state and/or company name. 3. Use specific testimonials. "In testimonials & specifics out pull puffery," wrote author, Herschell Gordon Lewis. For instance, a quote that says, "Debra is great!" doesn't tell my readers much about why they should use my services. However, one that reads, "Debra quickly absorbed all facets of the mail campaign and turned around copy that was 100 percent on target" lends much more credibility to me and my ability as a copywriter. 4. A word about celebrity testimonials. If you can afford to have a well-known celebrity back your product/ service, be sure that it makes sense for him/her to endorse you. For example, Martina Navratilova is a good choice for endorsing tennis rackets or apparel not for motor oil. Let Mario Andretti do that. David Ogilvy agreed that "Testimonials increase credibility -- and sales. But don't use testimonials by celebrities, unless they're recognized authorities, like Arnold Palmer on golf clubs." "If you have a great product or service, you have an almost inexhaustible source of great copy practically free -- written by your own customers," explained veteran writer Bob Stone. "They will come up with selling phrases straight from the heart that no copywriter, no matter how brilliant, would ever think of. They will write with a depth of conviction that the best copywriters will find hard to equal." Gathering testimonials? Now you may be reading this and thinking, "How do I enhance my credibility when I don't have any testimonials on file? What do I do now?" Don't worry. There are 3 simple ways to approach this in order to fill your files with praise. 1. Have people approached you and given you unsolicited verbal testimonials? If so, ask for their permission to use what they said. 2. Many times my clients or seminar attendees e-mail me with praise. I immediately respond and ask for their permission to use their comments in the future. I've never had any of them say "no" to my request. 3. Ask people for their input. There's nothing wrong with doing this. Put together a short letter asking your clients for their feedback. If you like, drop me an e-mail, and I'll send you a copy of the letter I use when I'm requesting testimonials from my clients. "Setting up a methodical testimonial-soliciting program, you can increase tenfold your effective use of testimonials," said Stone. So, when you're looking for ways to market yourself and wondering just what you'll do next, turn to your customers. Give them the chance to praise your good graces. And don't be afraid to ask them for "constructive criticism" as well -- it will help you provide better service in the future. エルメスバッグ http://www.chiba-gesui.or.jp/coach.html 1. What Is A Premise? A premise is the point you have to prove in your novel. It is not a universal truth; it is true only for the particular situation of this novel. For example: "a love of power leads to disgrace" "a crime of passion destroys two lives" "greed leads to loss of a great love" In his "How to Write a Damn Good Novel", James Frey says: "There is no formula for constructing premises, but according to Egri, every good premise should contain an element of CHARACTER which through CONFLICT leads to a CONCLUSION. A coward goes to war and becomes a hero. A brave man goes into battle and becomes a coward. A dramatic story is the transformation of character through crisis; the premise is a succinct statement of that transformation." 2. How Do You Get The Copyright Symbol On Your Computer? This depends on which word processor you use. In Microsoft Word, you can type a 'c' in brackets like this: © and it instantly transform into a copyright symbol. Another way of doing it is to go to the 'insert' menu at the top of your screen, click on 'symbol', and choose the copyright symbol from the selections that pop up. Click on 'insert' and you're done. 3. How Do I Fasten My Manuscript When I Send It To A Publisher? This depends on the thickness of the manuscript. If you have a very short book or a short story, use a paper clip. Make sure your pages are numbered, and that your surname or story title is on each page. (Do this using the 'header' function on your computer. If you're not sure how to do that, click on 'help' and type in 'header'. Follow the instructions.) If you have a thicker manuscript, use a hardier clip (like a clip with fold-down snaps) OR put a sheet of cardboard at the front and back of your manuscript and secure it with large rubber bands. DO NOT bind the manuscript in any way. No ring binders, no plastic folders (an editor will surely want to behead you if you send each page enclosed in its own plastic sleeve a display folder) and no holes punched and threaded with ribbon. 4. How Much Will I Earn From My Book? How long is a piece of string? Your income will depend upon things like: your track record as a writer (do you think J. K. Rowling earns more than Ms. New Writer from Nowhere?) How many people buy your book (usually this is an unknown quantity) How well your book is promoted (YOU can have an influence on this by your own actions and ingenuity) What competition you have when your book is released Your level of talent The following you have from previous books... if any The size of the publishing company ...and, for all I know, what the editor had for breakfast that morning. It's a bit of a lottery. Just concentrate on doing the best writing you can, and focus on continually improving your craft. Cream rises to the top. NOTE: Some editors do tell you in advance what they'll be offering for a certain type of book (this often happens with educational publishers). They'll sometimes offer a FLAT FEE for your work: which means you won't get any further income. Sometimes publishers will tell you what the upfront payment is (that is, the payment against royalties) and the percentage of royalties you can expect. 5. Can I Send My Work To More Than One Publisher At A Time? The publishing world is changing (and not before time, most authors would say). In the past, the 'rule' was that you should send your precious novel to only one publisher at a time. Too bad if each one took 4-6 months to get back to you, so two years down the track you were only up to Publisher No. 6. These days, many publishers acknowledge that it is not fair to expect authors to wait for such a long time for a 'yes' or 'no'. (Some still insist on being the solo submission - so leave them until last.) 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